There are a number of different purposes for adverts, though we might find them intrusive, they play a very important role in the way the modern society functions. The main purpose of adverts is to inform and project information to the public, whether this is information about a product such as:
L'Oreal Commercial: this is a commercial that is adverting a product.
NSPCC Commercial:This is an advert, informing you of something
These are both advertising, but their advertising for very different purposes, as one is advertising the product to inform you of it, giving you information about the product, like where you can find it, what it does and why you should buy it, as other commercials such as the NSPCC commercial, is advertising awareness of a certain situation, informing you of about the situation and what you can do about it.
Advertising makes the world go round in this modern era, without advertising, the public wouldn't be aware of these products, therefore these companies would find it extremely hard or near impossible to sell these products, which would mean that these companies wouldn't be in business and a lot of current employment wouldn't exists.
The importance of advertising can be seen on the amount of money that is spent of advertising per year, It has been suggested that over $400 billion has been spent worldwide on advertising in 2011, this is due to the main fact that advertising is crucial to a companies success, as So many companies rely on advertising these days to build a connection with their audience and to create competition with their rival firms and boost sales of their products or services.
According to http://advertising.blurtit.com/q399143.html, Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV and Print form are instantly recognisable as the company's own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business.
